A Brief History of Modern Political Framing

“A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.”

Frank Luntz


Tax reform, tax relief, tax cuts, tax giveaways. Estate taxes, inheritance taxes, death taxes. Illegal aliens, undocumented immigrants, economic migrants, refugees, DREAMers. Pro-life, pro-choice, anti-woman, pro-murder.

Have you ever turned on the news and heard pundits on opposite sides of an argument use completely different terms to describe the exact same policy, proposal, or position?Read More »